Built for purpose. It sounds obvious, but behind the scenes of every product is an exhaustive history of use, abuse and dissection. We start from a need, then we round up the potential fabrics and start exploring design solutions of every product we make. Our fabric lab tests materials and provides crucial data, but the next step is the most important: We send prototypes to our Athlete Ambassadors, who live and play in varied conditions around the globe. Such full-on testing explores details that might otherwise be overlooked.