Kids are meant to be kids. So let them be. Let them eat dirt, climb tall trees, and earn scars that tell stories. Let them pad around in bare feet, stay out past dark, sleep under the stars. Let them disconnect from screens, color outside the lines, and raise their outdoor voices. Let them test their limits-and ours. We've always made clothes to hold up to all the fun they can get into, and for generations of wear. And every year we've worked to make those clothes with materials that have a lighter impact on the environment, the one our kids will grow up to protect.
Kids are meant to be kids. So let them be.
Related Stories
Home, Grown
12:20
Foam Dust – 25 Years of FCD
Foam Dust – 25 Years of FCD
The indefinite history of FCD Surfboards.
41 Min
Tribal Waters
Tribal Waters
When the river means everything, nothing will stand in your way.
49:51
What I Fought For
What I Fought For
Former Navy SEAL Josh Jespersen battles the destruction of wild places he served to protect.
4:43
Reframed
Reframed
"I want us to be carpenters. I want us to be timber framers. I don't want us to be women who frame."-Jenna Pollard
10:34
Run to Be Visible
Lydia Jennings honors Indigenous scientists of the past, present and future.
18:50
.svg?v=0&options=w_20)
Run To Salvar una Cuenca
Trail runner and activist Felipe Cancino takes us on a 120 km run through the Maipo River Valley-revealing along the way the impacts of the Alto Maipo hydropower project on the local ecosystem, its communities and traditions; and the threat it poses to the water supply of Santiago's 7.1 million residents.
16:46
Bring Hemp Home: Colorado
Bring Hemp Home: Colorado
In Colorado's San Luis Valley, worsening drought is causing farmers to face the prospect of losing their livelihoods. Two farmers are placing their bets on a drought-tolerant crop-industrial hemp.
12:24
Solving for Z
Solving for Z explores IFMGA guide and father Zahan Billimoria's relationship to the intoxicating highs and crushing blows of big mountain skiing.
27:01
Honoring the Mountains
Honoring the Mountains
As communities evolve, so do their guiding beliefs.
1:03
Why Recycled
Why Recycled
Why recycled? is a short video that looks at the current global challenges facing the recycling system and why Patagonia is switching to 100% renewable and recycled materials.
12:53
