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Yvon Chouinard
Ryan Gellert
We exist to save our home planet. That's not just a purpose statement—it's part of our legal charter and embedded into the way Patagonia is owned and governed.
Building quality, functional and durable gear is the heart of our business. But we have different criteria for quality than most. We insist that our products must perform, endure, be multifunctional, minimise harm and last for generations.
Since 1985, we’ve donated 1% of all sales to grassroots nonprofits. Along with our nonprofit owner, Holdfast Collective, the organisations and initiatives we fund represent a powerful collective movement to protect, preserve and regenerate our lands and waters for generations to come.
Most of the grassroots nonprofits we fund have big ideas, low overhead and small teams at the helm. Sometimes, a check is what’s most helpful to them; often, what we offer beyond the check—like leveraging our company resources, voice and platforms—can make the bigger difference.