For the Love of Dirt
10 min Read
Any Trail. Every Lap. All the Seasons.
No matter how many times you’ve ridden a trail, the next lap is always different. We build mountain bike clothing and gear to celebrate every part of every ride, from the joy of the descent to the mud, sweat and struggle that go into earning it.
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Mountain Biking Stories
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Welcome to the team
Braydon Bringhurst
Braydon Bringhurst puts the “down” in “up” … or maybe it’s the “up” in “down”. The Boise-based rider’s explosive style defies directions and disciplines, and he’s as smooth boosting off natural rock features as he is hopping up them. The father of three is also incredibly kind and humble, a perfect combo for coaching local kids, hosting events like the Boise Mountain Bike Festival and running his Hard MTB League. Making it look so easy, however, takes a lot of hard work. Braydon’s dedication is superhuman (his background includes national victories in BMX racing, a national championship for freeskiing, an All-American status in collegiate pole vault and an MBA degree), and he puts in countless hours of mental and physical training long before he ever rides a line. “This stuff I’m doing might look crazy, but in my head it’s nothing more than another step of my progression, and that progression comes from a ton of work and a ton of deliberate effort and practice. By the time I’m doing it, there are no question marks in my mind. There’s no fear. I’m just executing.
