Don’t Buy This Jacket
In 2011, we ran a Black Friday ad in The New York Times highlighting overconsumption.
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Let’s Find a Better Way
Black Friday is a frenzy of deep discounts, limited-time offers and last-ditch efforts urging you to “save” by spending more. We’re not doing that. Instead, we’d like to slow down and think about the bond we all build with our clothes. That’s why we’re committed to learning how to repair what we already own, shopping for used gear to keep it out of the landfill, or—when you do need something new—buying clothing and gear that’s built for the long haul. We also have ways you can donate your time, money or skills to the issues that matter to you most.
For our 50th year, we’re looking forward, not back, to life on Earth. Together, we can prioritise purpose over profit and protect this wondrous planet, our only home.