Our Black Friday
We see this moment as a chance to share a laugh and remind people that calling the climate crisis a hoax doesn’t make it go away (awesome as that would be). Want to join in the fun? We’ve got some bright ideas that make the most of Black Friday.
Some Alternatives
Try these Black Friday B-sides.

Buy Quality

If you need to buy new, choose gear that will last a lifetime.

Care & Repair

Learn how to keep your favourite gear in play.

Give Back

Lend a hand to our network of grassroots environmental nonprofits.

Fan Mail
Patagonia employees answer our critics.

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Black Friday Rewind
We’ve consistently taken a different approach.

  • Where Your Purchase Lands

    Every dollar that’s not reinvested back into the business goes straight toward environmental causes we believe in.

    Holdfast Collective

    1% for the Planet

  • 100 Percent Today, 1 Percent Every Day

    In 2016, Patagonia donated 100 per cent of global Black Friday sales in our stores and on our website to grassroots organisations.

    Read Story

  • Quality Is an Environmental Issue

    Patagonia’s quality rating system is designed with ecological footprint in mind. Here’s why.

    Read Story

  • Don’t Buy This Jacket

    In 2011, we placed a provocative Black Friday ad in the New York Times. Here we answer some of the questions we received in the aftermath.

    Read Story
Progress Beats Perfection

No company we’re aware of, including our own, truly gives back as much as it takes from the Earth. What we can do is be fully accountable for our impact. Introducing our Work in Progress Report.

Read the Report