Revised edition, including 10 more years of business unusual.
“We have always considered Patagonia an experiment in doing business in unconventional ways. None of us were certain it was going to be successful, but we did know that we were not interested in ‘doing business as usual.’ Well, we have survived and even thrived for close to half a century.
“As the evils in society become stronger and more numerous, we recognise that as a larger and more influential company our responsibilities to society and our efforts to be an even more responsible company have also increased. The purpose of the revised edition of this book is to share what we have done in the last decade and what we plan to do in the decades ahead to achieve our goals.”
Excerpted from the preface to the second edition by Yvon Chouinard, founder and owner of Patagonia, Inc. In full color with over 70 new photos. Printed on 100% post-consumer recycled paper. Foreword by Naomi Klein.