We use recycled cashmere (blended with 5% virgin wool) because of its soft, lightweight warmth.
In the 1960s and 70s, cashmere was used as a luxury material for overcoats, suits, and sweaters. Demand for cashmere grew as people became familiar with its soft, warm feel.
Today, cashmere is widely used throughout the industry as a commodity fiber, which is leading to overbreeding of cashmere goats, a decrease in fiber quality, and the desertification of the Mongolian region where the vast majority of cashmere goats live.
Patagonia uses high quality recycled cashmere to buck this trend and reduce the environmental cost.
We can meet our current needs by using recycled cashmere, so that’s our focus, but groups like NOYA are working on sustainable solutions for virgin cashmere, and we believe that’s important, too.
We will continue to explore new and better technological options for improving sun protection and breathability. We’re looking at different types of yarn and new fabric constructions to keep you cool while you’re in the sun.
For our 50th year, we’re looking forward, not back, to life on Earth. Together, we can prioritise purpose over profit and protect this wondrous planet, our only home.