The Fun Hogs, as they called themselves, was made up of Patagonia founder Yvon Chouinard and The North Face’s co-founder Doug Tompkins, along with rock climber Chris Jones, U.S. ski/snowboard Hall of Famer Dick Dorworth, and Mountainfilm founder Lito Tejada-Flores.
They packed surfboards, skis, and climbing gear and documented the whole trip on a 16mm Bolex camera.
From Ventura, California to a first ascent on Cerro Fitz Roy, with a stop for sand skiing and 31 days in an ice cave in between, 'Mountain of Storms' prefigured the modern adventure movie.
It serves as the mythological origin story behind the Patagonia name and philosophy, and informed a founding principle that would come to dominate these men’s lives for the next five decades: what’s important isn’t what you accomplished, it’s how you got there.
